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Case Study:

Joe Gibbs Racing makes better decisions—faster—with Sprint Mobile Broadband cards.

Solution Summary

Industry

  • NASCAR Racing

Challenge

  • Fast, Reliable and secure access to JGR databases at racetracks throughout the country.

Solution

  • Sprint Mobile Broadband Card by Sierra Wireless™

Results

  • Better, faster and more informed racing decisions
  • Mechanics can tweak each car immediately after each practice run
  • Time between practice runs and before races is maximized

Podcasts

Video Clip



This data literally makes our cars go faster.

Challenge

Joe Gibbs Racing’s mechanics and engineers are constantly tweaking and fine-tuning the team’s cars – all in an effort to shave another nanosecond off their times on race day. “We don’t spend money on anything unless it helps us go faster,” Joe Gibbs is fond of saying.

The teams make thousands of adjustments to their cars’ engines, shocks, tires and aerodynamics. They also measure everything about the cars’ setups and record all track conditions, collecting hundreds of megabytes of data per day in the process. This information is stored in massive databases at JGR headquarters and used to feed proprietary software simulations that help JGR make smarter race-day decisions.

Here’s where it got complicated. During the season, JGR teams travel to a different track almost every week, so having easy access to this performance-boosting data proved to be a difficult proposition.

JGR leased a satellite network, but it proved to be too slow and unreliable. Crew members had to resort to landline-based dial-up connections and their lengthy download times, which meant they could have only a portion of the data they needed with them in the field. The result: a lot of lost opportunities to make key modifications.

Solution

To get crucial information fast, JGR abandoned the idea of satellite technology and switched to Sprint Mobile Broadband cards. Operating on the Sprint Power VisionSM Network, these connection cards give the teams wireless access to their data at broadband speeds.

Not only is the data delivered fast, it’s delivered securely and reliably – thanks to the network’s CDMA technology. As part of its service, Sprint also provides a comprehensive package of security offerings delivered by one of the world’s largest forces of certified security consultants.

JGR crew chiefs can now tap into the databases back at headquarters from the track as easily – and as confidently – as if they were sitting at their desks in North Carolina. They can bring all their data to practice runs on their laptops, upload the latest car specs and times to the server and remotely crunch the numbers on the high-powered computers at headquarters to determine optimal setups for upcoming races.

In short, Sprint Mobile Broadband cards help Joe Gibbs Racing turn critical performance data into results.

Bottom Line

Having access to more information lets JGR make better racing decisions faster. Crew chiefs can now use the 60 minutes between their two practices to analyze what effects certain adjustments will have on the cars, make informed decisions and give mechanics their marching orders in a hurry.
Before they had this superior access to data, they had to carry large, handwritten notebooks to the track that contained only a subset of the data.

Why Sprint?

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